Guest blog by Theresa Manning When we first start a business, we are often excited and can overlook one of the biggest decisions. We rush into naming our business without considering the domain name. It’s not just the housing and property market that’s heating up, online real estate is a prominent place to be, it's no secret that we all go online, to find new businesses, research and to spend our money. Not considering the right domain name for your business is one of the biggest mistakes … [Read more...]
Panda, what the new Google changes mean for your SEO
With Google Panda 2.2 arriving many are asking what they can do to preserve or increase their seo ranking. The key takeways from what I have read are: concentrate even more on quality content fix usability problems on your website build a community around your brand Need a refresher on SEO? you might be interested in: The SearchEngineLand Periodic Table of SEO Read an excellent transcript/video from SEOMoz on How Google Panda changed SEO practices forever SearchEngineLand has a new … [Read more...]
Online Consumers Use Emerging Channels to Navigate to Websites
Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester. Natural search engine results drive the most site traffic: 61% of surveyed online adults find websites this way, down from the 83% who did so in 2004. Referrals are the next most popular method for finding sites: Typing a site URL … [Read more...]