An article in NMA today caught my eye. The article reported that P&G recently launched product rating and review functions on its Head & Shoulders and Ariel (clothes washing detergent) brand websites as part of a strategy to engage consumers with its brands.   Users can now submit a review of a product with a star rating with P&G among the first of a major FMCG company to go down the 'review' path. Interested to see how many people have the time or inclination!  to review washing … [Read more...]