Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
Social Media and Pharmaceuticals – AE Reporting
This week it was reported in a study by Visible Technologies that 'only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent of posts had an AER and some of those didn’t actually rise to the government threshold to mandate one'. Many pharmaceutical companies are hesitant to enter the Social Media … [Read more...]