Many years ago John Wanamker famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Today NMA reported that Procter & Gamble, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement. Is this surprising? perhaps not - P&G is one of the world's greatest innovators. The article said: "An updated media brief issued to media owners in the last few weeks introduced a … [Read more...]
Engaging Consumers – P&G test drives product reviews
An article in NMA today caught my eye. The article reported that P&G recently launched product rating and review functions on its Head & Shoulders and Ariel (clothes washing detergent) brand websites as part of a strategy to engage consumers with its brands. Users can now submit a review of a product with a star rating with P&G among the first of a major FMCG company to go down the 'review' path. Interested to see how many people have the time or inclination! to review washing … [Read more...]