A new report by OECD says that the Internet shopping has boomed with people looking for savvy ways to purchase in the time of recession. “The financial and economic crisis appears to be giving the e-commerce a boost as consumers search for ways to reduce expenditures by purchasing items online. The savings can be substantial,” the OECD said. A few examples listed included: Craigslist forecast to report sales of 100 million dollars this year, a 23 percent increase from 2008. Amazon, had … [Read more...]
Digital consumers have stronger relationships with brands
Digital consumers have stronger relationships with brands than non-digital consumers. This was the finding from Millward Brown, who analysed WPP's BrandZ database recently. The report compared the brand relationships of digital consumers with those of non-digital consumers across all categories and countries. The findings: that digital consumers have 15% stronger relationship with a typical brand. For some categories such as airlines they have a 93% stronger brand relationship while others … [Read more...]