Many years ago John Wanamker famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half."     Today NMA  reported that Procter & Gamble, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement. Is this surprising? perhaps not - P&G is one of the world's greatest innovators.  The article said: "An updated media brief issued to media owners in the last few weeks introduced a … [Read more...]