Many years ago I worked as an Information Manager at the NSW Cancer Council so with that background I was interested to see the use of innovative technology in this space with the introduction of the Wellness Community. While the community has been around for some years (Wash DC based) recently a swag of new functionality has been added to the site. The Website provides free online support groups and education programs to people with cancer and their caregivers and families. The community … [Read more...]
Online Community Management Roundtable
Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of online community startups such as Nick Gonio's SportsPassion, through to the effervescent Ms Venessa Paech from the highly established and well regarded Lonely Planet, large media … [Read more...]
Online Review Sites Gain Importance in Tight Economy
The World of Online Reviews Yelp I recently read a fascinating interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the years. The most interesting aspect of the new version of Yelp is the additional functionality that gives business owners the opportunity to … [Read more...]
Five Eras of the Social Web – Part 2 – What does it mean for market research?
In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative market research companies have already tapped into the fact that market research methodologies need to change in a web 2.0 environment- become more online and more 'social'. The following are a list of agencies that are currently using innovative … [Read more...]