Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
Meet Maz Khan – Speaker at Digital Hospital of the Future
We interviewed Maz Khan a key speaker at Digital Hospital of the Future conference for a mini Q&A. Professional Background Maz Khan has over 30 years of experience in the international healthcare industry working with multinational pharmaceuticals and healthcare companies in Australia, Baxter, Lilly, Aventis and Wyeth. He contributed to these companies in operations, sales and marketing and market research management In his last role as Director of the Head of Healthcare Division of … [Read more...]
Medical Marketing: Finding Reputable Content Online
Yesterday I was interviewed by ABC 702 regarding how to find authoritative healthcare content online a must know topic for medical marketing. Here are some of my tips: Review the URL and understand how information is organised on the web. For example, .org is an organisation, edu education and government is .gov. When selecting reputable information go to these websites for the more reputable disease information Beware of Bias - examine the site's purpose and look carefully at the … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]