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Laundry Lane – Digital Strategy 2019

June 15, 2019

In 2019 Digital Democracy worked with the partners of Laundry Lane video production. The main objective was to deliver a comprehensive digital marketing strategy. The strategy made recommendations on website functionality, inbound marketing, content strategy, SEO and other key elements. The strategy was delivered in-house and the document also contained detailed training guides for each social media channel.  The guide included best practice Facebook and Instagram advertising. … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, healthcare marketing, medical marketing, Projects, Social Media Strategy Tagged With: client, health, health and wellness marketing, healthcare social media agency, healthcare social media client, healthcare social media sydney

Digital Health: Digital Hospital of the Future Conference

December 21, 2016

2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]

Filed Under: Digital PR, General, healthcare marketing Tagged With: digital health, digital healthcare, health, healthcare, medtech

Snapchat: Instagram’s new Story Mode?

December 20, 2016

snapchat

Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR Tagged With: Digital marketing, disability and social media, health, instagram, snapchat, Social Media

Healthcare in focus! Meet Dr James Nol – Speaker at Digital Hospital of the Future 2016

December 5, 2016

Dr Nol is one of the leading speakers for the Digital Hospital of the Future a leading healthcare conference to be held in Sydney 7-9 December. We spoke to Dr Nol recently about his background and the challenges and opportunities for the imaging industry. Dr James Nol is the Chief Medical Radiation Practitioner and the Operations Director at Blacktown & Mt Druitt Hospital NSW. In his current role, Dr Nol developed and implemented the Open Access, Radiology Reporting on Demand, Imaging … [Read more...]

Filed Under: Health 2.0, healthcare marketing Tagged With: digital healthcare, health, healthcare, healthcare digital marketing, medtech

Meet Maz Khan – Speaker at Digital Hospital of the Future

November 29, 2016

We interviewed Maz Khan a key speaker at Digital Hospital of the Future conference for a mini Q&A. Professional Background Maz Khan has over 30 years of experience in the international healthcare industry working with multinational pharmaceuticals and healthcare companies in Australia, Baxter, Lilly, Aventis and Wyeth. He contributed to these companies in operations, sales and marketing and market research management In his last role as Director of the Head of Healthcare Division of … [Read more...]

Filed Under: Health 2.0, healthcare marketing Tagged With: health, healthcare content

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