This week the always interesting PSFK  released The Good Brands Report of 2009 They were seeking companies that were leaders in the following areas of innovation, environmental consciousness and social policy. The winning brands were identified as: Google, Apple, Zipcar, Good Magazine Amazon, Facebook, Virgin, Twitter IKEA,  Skype More interesting were the  common traits of these winning brands as listed in the report: Utility – Aim to enhance your usefulness for the consumer. In doing … [Read more...]