Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
Social Media: Experimentation to Transformation
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators. You can read more on the Forrester Blog … [Read more...]
The Five Eras of the Social Web – part 1.
In Forrester's latest report The Future of the Social Web they define: The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Forrester explains that in 2009 we are currently … [Read more...]