Recent Findings from the Oneupweb study on eyetracking on social networks shows the dominance of sponsored ads: 65% of participants engaged with sponsored ads within social networks within the first 10 seconds of their search Scan paths do not follow the order of the search. Sponsored ads were looked at before the third or fourth organic results There is not a significant difference in fixation duration between Facebook and YouTube Image below shows eye-track of Facebook indicating the … [Read more...]