I came across a great presentation this morning -on my rss feed for the wonderful AppGap - it is certainly worth a read. What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm - a position I put forward in a recent blog post entitled Social Media Why Its Not All About You If your social media agency can't talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]