In 2012 Digital Democracy were engaged by UTS to help research and write a report on enhancing electoral engagement via social media. The report E-Lectoral Engagement: Maintaining and Enhancing Democratic Participation Through Social Media - 2012 … [Read more...]
Australian Healthcare Week
Australian Healthcare Week 2016 chose Digital Democracy as their Social Media partner. Digital Democracy worked with the team to produce online content and returns as a partner in 2017. … [Read more...]
FUJIFILM SONOSITE
When Fuji wanted to promote their Sonosite imaging equipment they came to us. We developed an integrated B2B healthcare content marketing campaign focused on the end-user experience. We developed blog posts and a traditional medical brochure for their premier imaging equipment brand. … [Read more...]
The Gut Foundation
Digital Democracy were engaged to develop the digital strategy for Inflammatory Bowel Disease (IBD) 2016 Awareness Day. Healthcare content was developed and included: Facebook Live interviews, Infographics, Imagery and Blog content. Social Media platforms Facebook, Instagram and Twitter were activated during this premier week for The Gut Foundation. In 2017, we ran the IBD strategy and also IBS Day campaign days online. … [Read more...]
Digital consumers have stronger relationships with brands
Digital consumers have stronger relationships with brands than non-digital consumers. This was the finding from Millward Brown, who analysed WPP's BrandZ database recently. The report compared the brand relationships of digital consumers with those of non-digital consumers across all categories and countries. The findings: that digital consumers have 15% stronger relationship with a typical brand. For some categories such as airlines they have a 93% stronger brand relationship while others … [Read more...]