Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
Digital Health: Digital Hospital of the Future Conference
2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]
Medical Marketing: Finding Reputable Content Online
Yesterday I was interviewed by ABC 702 regarding how to find authoritative healthcare content online a must know topic for medical marketing. Here are some of my tips: Review the URL and understand how information is organised on the web. For example, .org is an organisation, edu education and government is .gov. When selecting reputable information go to these websites for the more reputable disease information Beware of Bias - examine the site's purpose and look carefully at the … [Read more...]
Meet Kevin Reid – Speaker at Digital Hospital Conference Syd 7-8 December
Can you take us through your professional career background? I am currently the CEO of Manly Warringah Pittwater Community Aid Service on the Northern Beaches in Sydney. I spent the first 20 years of my career in the Royal Australian Navy Medical Branch as a Medical Administrator (I do not claim to be an IT guru) introducing clinical computer technology to both the pathology laboratory and a Hospital database to Balmoral Naval Hospital. I retired from the military at 37 years of age and … [Read more...]
Digital Health Report – How Aussies are adopting e-health
This month the NBN delivered the Digital Health at Home report. The key findings included: Aussies are managing health at home: Half of respondents who use telehealth (50 per cent) access it for convenience, one third (34 per cent) use it to better manage personal or family health, and one in five (21per cent) use it when they can’t get in to see a doctor; Parents are saving time and money online; Around one third (37 per cent) of pregnant women and new parent respondents harness … [Read more...]