By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]