As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication.  Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]