I was training a pr company in digital marketing last week and one of the team asked 'What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a link via email or messenger or receiving a gift suggestion from a friend etc.  Think about how many times you have emailed colleagues or friends with a Read This! subject link of the latest news … [Read more...]