Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
Inbound Marketing Takes Centre Stage
Hotspot’s 8th Annual State of Inbound Report gives the full picture of the workings of inbound marketing. Whilst it’s no secret that inbound marketing has become a rapidly growing trend over the past few years, and will likely to continue to skyrocket into the foreseeable digital future, businesses and marketers alike are still finding themselves hesitant to take the leap. Thankfully, HubSpot’s Inbound Report of 2016 may just be enough to give businesses that push. After surveying over … [Read more...]