You may have heard the term Hub and Spoke model of Social Media Engagement where the company website is the hub and the spokes are the various online social networks such as Twitter and Facebook that hang off the website. Some new research by PostRank has shown the importance of the spoke elements. PostRank  sampled over the top 1000 of the most engaging feeds for the past three years and noted a 30% year over year growth in engagement –- a sign that more people are participating in the social … [Read more...]