This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
Australian Newspapers and Ad Revenue
In a recently released report by Research and Markets entitled Analyzing the Australian Media & Advertising Industry it found that: The Australian newspaper industry is outperforming its counterparts in the UK and US, with advertising revenues only falling marginally from 2008. In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the … [Read more...]