Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Engaging Consumers – P&G test drives product reviews
An article in NMA today caught my eye. The article reported that P&G recently launched product rating and review functions on its Head & Shoulders and Ariel (clothes washing detergent) brand websites as part of a strategy to engage consumers with its brands. Users can now submit a review of a product with a star rating with P&G among the first of a major FMCG company to go down the 'review' path. Interested to see how many people have the time or inclination! to review washing … [Read more...]