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Healthcare Research 2.0 Panel

October 8, 2012

LIVE BLOG HEALTH 2.0 SAN FRAN USA

Moderated by Sunil Maulik Innovation Centre Denmark Silicon Valley

– cloud based tools are important
– real time feedback and behavior change
-personalized medicine

Demos

Joseph Dustin Medidata Solution

The site is SaaS based clinical dev solutions that enhances efficiency of customer clinical trials
The platform is useful for both patients trying to find a trial as well as those running the trial
All information such as diaries are recorded electronically and he is notified via mobile device
The medical orgs or pharma can then look at all the studies in real time such as site performance and real time decisions can be made via viewing the data

Michael Sanchez NCI

Michael manages the web 2.0 resources
Research to reality site is an online community of practictioners 7000 to date
They also have webinars with speakers sharing successes and challenges
70 discussions active online right now
Obesity and tobacco generates many of the online discussions
They also have a mentoring program where they apply evidence based public health

Elizabeth Iorns science exchange

The site is a scientific services marketplace A way to outsource scientific experiments

Filed Under: General, Health 2.0, healthcare marketing, medical marketing Tagged With: Digital marketing, healthcare, Social Media Strategy

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