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Platforms for Unplatforms -Panel Discussion

October 8, 2012

Martha from Aetna
They serve three constituents developers consumers and Aetna members
They ensure that consumer products are simple convenient connected secure open
Aetna created the platform called carepass and allows other apps to use the platform
the open platform let’s them work with variety of app providers
Apps integrate together this is the key to the platfor
Some of the partners are gym pact

Anthony from Qualcomm

Work in wireless space
Created 2net ecosystem And 2netHub
Mobile is now the largest technology platform
Nine network op centers all over the world
The infrastructure can impact care – helps patients have 360 look
Patients want to monitor health at home This platform allows for that
Obesity diabetes heart disease numbers stagerring in terms of healthcare costs
idea is to bring in worldwide partners by having open API
Demo: patient has the device comes home from hospital – shows readings heart rate etc the system is integrated med data fed into the system

Sean Microsoft HealthVault

Launched in 2007
create info regardless of tech landscape
Build iPhone app live on stage

Ryan AT&T mHealth platform

Health data is fragmented their key objective is to bring the data together by aggregating the content. Not ne screen Then give to app developers
What we want is take static info and make it dynamic
Focus on enabling applications
they have 182 apps being built on the platform
Demo: shows health consumer dashboard with biometrics info etc to help create a storynfor each individual
They give developers tools to create

Filed Under: Health 2.0 Tagged With: Digital marketing, Platforms 2.0, Social Media Strategy

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