Milner Fenwick’s product is a hd digital video library and prescribable mobile app allowing patient education to be delivered at the point of care
The videos were created with physician and nurses input
Goal was to have consistency in education it’s easy to navigate and you can bookmark particular items
It works on a tablet
There is a comments or feedback element on each of the videos Where patients can comment
The hospital can use the app and they can manage the playlist or content that is relevant to patients
Fenwick has been doing patient content since the 1970s so this is natural progression
Content is produced with consulting medical team and best practice is applied
There are 450 titles in the healthcare library
they have relationships with medical associations that consult with them
It is up to hospitals to track the ROI for using the tools
This is prescribed health education ie not accessible via public access it must be prescribed
It is a tool for clinicians to use and it can help prompt the patients re discussions
The resource could also be used by insurance companies or national associations
The content is provided to health organizations and those organizations could then allow the patient to self navigate through the resource