Gary Rurup from BodyMedia discusses weight loss applications
The BodyMedia app has four body sensors and data is downloadable
Shows calorie burn
the type of data from arm band collects calories consumed and burned and also activity ie exercise
The data is collected and charts and graphs are available
There is also regular encouragement from the app to help you stay on track
The app has been in use for nearly 11 years
The app is an all body sensor pulling data off your body
The business model is core arm band charge and then a monthly fee most stay subscribers for around six months
The calorie counter element is on mobile app and you select your food from drop down list
Marketing campaigns go out to users that may need to be reinvigorated
It is only recommended for people 13 and over due to the algorithms within the app