As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication. Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]
Online Review Sites Gain Importance in Tight Economy
The World of Online Reviews Yelp I recently read a fascinating interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the years. The most interesting aspect of the new version of Yelp is the additional functionality that gives business owners the opportunity to … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Online Community Wiki
I love a good wiki. Perhaps it's my background in knowledge management but I think they are extremely valuable so when I found the UK Online Community Research Wiki I was in heaven. The find combines my two loves: Online Communities (OC) and Wikis. The site contains a list of UK Online Communities with the formats as varied as Ning Communities to Yahoo Groups. While the format of the wiki could do with some aesthetic improvements the site itself provides useful content for those interested … [Read more...]