Digital Democracy

  • About
    • About Us
    • Our Team
  • Services
  • Clients
  • Resources
    • Free Resources
  • Blog
  • Contact
  • Call us: 0423073099
  • Linked In
  • Twitter

Recipe for Disaster: Wrong MasterChef Winner Announced!

July 19, 2009

After a stellar first season Australia’s first MasterChef was announced – the homely and huggable Julie.

Perhaps The Daily Telegraph didn’t watch the final show at 8.57pm the following story appeared. Poh as the winner!?

In the age of instant syndication and RSS feeds the story naturally went much further than just the Telegraph website appearing in Wotnews pohowithin seconds:

 

po

Filed Under: Social Media Tagged With: julie, masterchef, poh

Comments

  1. avatarTrent Collins says

    July 20, 2009 at 9:13 am

    Very quick of the mark with this one JB- well done.

  2. avatarRichard F. says

    July 20, 2009 at 10:54 am

    The reason for this? Wikipedia had the winner announced as Poh earlier in the week ….. it seems the author of this article took the Richard Wilkins approach to researching their stories ….

  3. avatarbeattiej says

    July 20, 2009 at 11:11 am

    Hi Richard thanks for the update on the issue! cheers Jen

  • Email
  • LinkedIn
  • Twitter

Sign up for news!

Recent Posts

  • Clubhouse is it right for your organisation?
  • Medical Council of NSW – Social Media Strategy
  • COSA – Digital Marketing Strategy
  • Ethics Centre – Digital Content Strategy
  • GI Cancer Institute

Topics

  • Clubhouse
  • Communication
  • Crisis Communications
  • Digital marketing
  • Digital PR
  • ECommerce
  • Elvis
  • Enterprise 2.0
  • Facebook
  • General
  • Health 2.0
  • health and wellness
  • Healthcare digital marketing agency
  • healthcare marketing
  • healthcare social media
  • Market Research
  • Marketing and PR
  • medical marketing
  • medical pr
  • Online
  • Online Communities
  • Online review sites
  • Projects
    • Featured
  • Review Sites
  • SEO
  • Social Media
  • Social Media Internal
  • social media management
  • Social Media Strategy
  • Twitter
  • Word of Mouth
  • YouTube
Avatars by Sterling Adventures

About Digital Democracy

We help you connect with your audience and by doing so help you meet your business objectives. How do we do it? We take time to get to know your business to devise the right strategy for you.

Links

  • TERMS AND CONDITIONS
  • PRIVACY POLICY
  • SITEMAP

Sign up for news!

Copyright © 2025 · Digital Democracy