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Ethical Framework for the Use of Social Media by Mental Health Professionals

January 10, 2011

Today via Twitter I came across an excellent publication entitled Ethical Framework for the Use of Social Media by Mental Health Professionals . The article recently appeared in Tilt Magazine. As one of my clients is in this health area I was particularly interested in having a read. The article covers areas such as: Patient relationships Practitioner online behaviour Friends and Follow requests Expectation setting if working with clients on social networking sites Recently … [Read more...]

Filed Under: General, Marketing and PR Tagged With: health 2.0, social media and health, social media and mental health, social media policies

Social Media Use in the United States: Implications for Health Communication

November 28, 2009

As some people are aware I have a keen interest in medical communication after working with cancer institutes and currently with a mental health organisation so I was interested to see this article in the Journal of Medical Internet Research (2009;11/4). The following is a summary of that study from the article: Background: Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of … [Read more...]

Filed Under: Health 2.0, Marketing and PR, Social Media Tagged With: e commincation, health communication, social media and health communication

Grey-Haired Set invading Facebook

August 4, 2009

An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers  that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]

Filed Under: Digital marketing, Marketing and PR, Social Media, Social Media Strategy Tagged With: baby boomers, Facebook, older demographic

Social Media: The week of Online Influence

May 24, 2009

It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a  paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled  Do Friends Influence Purchases in a Social … [Read more...]

Filed Under: Digital marketing, Digital PR, Marketing and PR, Social Media, Social Media Strategy Tagged With: business week, Digital marketing, friends, influence, influencer, Social Media, social media strategies, social network analysis

UK Digital Network Launched

May 18, 2009

In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department.  This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing … [Read more...]

Filed Under: Digital PR, Marketing and PR, Social Media Tagged With: australian digital marketing, Digital marketing, online marketing, Social Media, uk digital network

Social Media – Why it’s not all about you.

May 5, 2009

We offer social media management services and we often hear: - "Social Media is so hard to get over the line'  and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]

Filed Under: Digital PR, Enterprise 2.0, Market Research, Marketing and PR, Online Communities, Social Media, Social Media Internal, Social Media Strategy, Twitter Tagged With: Enterprise 2.0, Social Media, social media consulting, social media marketing, web 2.0

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