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Marketing Now – Forrester List of Key Articles

July 20, 2011

Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles:

Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature
The Post-PC Era: It’s Real, But It Doesn’t Mean What You Think by Sarah Rotman Epps, Forbes feature
Facebook Won’t Become E-Commerce Force, Analyst Says, The Wall Street Journal feature
How CMOs Are Adapting For The Future, Marketing Week feature
Can Mobile Apps Save Customer Loyalty Programs, CRM feature
Where’s Your Company On The Social Maturity Scale? by Sean Corcoran and Josh Bernoff, Forbes CMO Network feature
Why CMOs Must Learn to Understand the Customer-Experience Ecosystem by Kerry Boudine, Advertising Age feature
Marketers Failing Interactive Part of Interactive Marketing, Advertising Age feature
Are You Prepared For The Intelligent Enterprise? by Tamara Barber, ESOMAR feature

Filed Under: Digital marketing, Digital PR, Marketing and PR, Social Media Tagged With: cmos, forrester, marketing, Social Media

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