Digital Democracy was commissioned and delivered a Social Media Capability Assessment report and a comprehensive Social Media Strategy to the Medical Council of NSW. The Medical Council of NSW protect the public by managing complaints about medical practitioners in NSW. They are one of 15 NSW Councils that focus on individual health professions. The work included comprehensive stakeholder interviews and an audit of current activities. An internal and external landscape review was also … [Read more...]
Healthcare Social Media Trends
Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement
Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]