Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement
Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]
Laundry Lane – Digital Strategy 2019
In 2019 Digital Democracy worked with the partners of Laundry Lane video production. The main objective was to deliver a comprehensive digital marketing strategy. The strategy made recommendations on website functionality, inbound marketing, content strategy, SEO and other key elements. The strategy was delivered in-house and the document also contained detailed training guides for each social media channel. The guide included best practice Facebook and Instagram advertising. … [Read more...]
4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women
Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
How health professionals can regain trust on social media
Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
Medical PR – Doctors and Social Media
This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]
TGA Advertising Code – Are Australian Marketers ready for the changes?
This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
The Gut Foundation – Healthcare Digital Marketing
Healthcare digital marketing is one of our specialties and in 2017 Digital Democracy worked with the Gut Foundation on their Irritable Bowel Syndrome and Inflammatory Bowel Disease days. In 2016 we also worked with the Gut Foundation on IBD Day. Healthcare Digital Marketing Campaigns The two health digital marketing campaigns contained influencer outreach, social media management including a range of bespoke content such as videos, infographics and social media imagery. We also managed a … [Read more...]
Digital Health: Digital Hospital of the Future Conference
2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]
Healthcare in focus! Meet Dr James Nol – Speaker at Digital Hospital of the Future 2016
Dr Nol is one of the leading speakers for the Digital Hospital of the Future a leading healthcare conference to be held in Sydney 7-9 December. We spoke to Dr Nol recently about his background and the challenges and opportunities for the imaging industry. Dr James Nol is the Chief Medical Radiation Practitioner and the Operations Director at Blacktown & Mt Druitt Hospital NSW. In his current role, Dr Nol developed and implemented the Open Access, Radiology Reporting on Demand, Imaging … [Read more...]