Digital Democracy

Government Social Media -Fairfield City Council

Social Media for Government Digital Democracy was engaged to run training for the communication team. The Council were yet to embark on incorporating social media platforms and training incorporated areas such as Governance, Content Planning, Metrics and Measurement and Strategy. … [Read more...]

The Gut Foundation

Digital Democracy were engaged to develop the digital strategy for Inflammatory Bowel Disease (IBD) 2016 Awareness Day. Healthcare content was developed and included: Facebook Live interviews, Infographics, Imagery and Blog content. Social Media platforms Facebook, Instagram and Twitter were activated during this premier week for The Gut Foundation. In 2017, we ran the IBD strategy and also IBS Day campaign days online. … [Read more...]

State of Digital Marketing in Australia and New Zealand – 2015 Report

EConsultancy in Association with Marketo just released the State of Digital Marketing in ANZ these are the highlights: Nearly half (45%, up from 40% in 2013) of responding organisations saying they have increased their marketing budgets in 2015. Compared to 2013, the proportion of organisations increasing their marketing budgets by more than 50% has increased by a factor of six, from 2% to 12% this year. In terms of the types of digital marketing technology companies plan to increase … [Read more...]

Digital Disruption: Gartner Information and Analytics Predictions Through to 2020

In Gartner's recent report these are some of the highlight predicted to influence the way we do business: Digital Marketing In "Predicts 2015: Digital Marketers Will Monetize Disruptive Forces," we focus on the transformative power of information-based innovation and how digital marketers can leverage the creative disruption in the field of digital marketing as the "connected economy" continues to transform the nature of competition. By 2017, a significant disruptive digital business, … [Read more...]

Healthcare social media marketing – What I have learnt in the past 9 years

With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]

Medical Marketing: Social Media and Pharmaceutical Companies

I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article  Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]

Online Retailer Conference – Day 1

Today was the first day of the Online Retailer conference in Sydney. There was a lineup of fantastic speakers ranging from the prolific Nordstrom through to our own superstars such as Seafolly. Here are a list of some key takeaways: Customer first and always. There was much discussion of customer insights and building a 'community' not simply a customer Doing things for the right reason - Thinking of using notifications? is this of benefit to your client or simply a push for dollars? … [Read more...]

About Digital Democracy

We help you connect with your audience and by doing so help you meet your business objectives. How do we do it? We take time to get to know your business to devise the right strategy for you.

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