The Ethics Centre (TEC) is an independent not-for-profit organisation that has been working for over 25 years to help people navigate the complexity and uncertainty of difficult ethical issues. They deliver innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life, and align actions with values and principles. Social Media Management Services In June 2018 Digital Democracy worked with TEC delivering a Social Media Audit. In … [Read more...]
Family Planning NSW Cyber Attack, Social Media and Crisis Communications
Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
What is a Category Killer Domain Name?
Guest blog by Theresa Manning When we first start a business, we are often excited and can overlook one of the biggest decisions. We rush into naming our business without considering the domain name. It’s not just the housing and property market that’s heating up, online real estate is a prominent place to be, it's no secret that we all go online, to find new businesses, research and to spend our money. Not considering the right domain name for your business is one of the biggest mistakes … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
Healthcare Digital Marketing Strategy – Unichi
Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]
Top 10 Social Media Questions
I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Seeing is Believing: Demonstrating Digital Marketing Effectiveness
By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]
Social Media Consultant – Sydney
Hi, I am the Director of Digital Democracy. If you require a social media consultant for your business do get in touch. I have worked with a great many organisations as varied as Merck Pharmaceutical through to non-profits such as New Horizons and PetRescue. I also teach Digital Media at The University of Technology Sydney. I tailor my services to ensure they meet your exact business requirements. I have worked with clients face to face or via Skype and I have worked in communications … [Read more...]
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