LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area - hospital marketers are now focusing on organic search to take them to the hospital or service provider. Other findings from the study: Brands matter more at the end of the … [Read more...]
Platforms for Unplatforms -Panel Discussion
Martha from Aetna They serve three constituents developers consumers and Aetna members They ensure that consumer products are simple convenient connected secure open Aetna created the platform called carepass and allows other apps to use the platform the open platform let's them work with variety of app providers Apps integrate together this is the key to the platfor Some of the partners are gym pact Anthony from Qualcomm Work in wireless space Created 2net ecosystem And … [Read more...]
Keynote Mark Bertolini
CEO Aetna The tech allows you to find doctor make an appt get tests results and Attu toons all on a tablet This means you take your healthcare system with you in your pocket They bought itriage which connects consumer with the medical org Mapmyfitness GoodPx The community with chronic disease is significant need to stem this to stem the cost ITriage platform includes all the above apps it's a consumer portal Way to change behavior is to make it simple !!! Not always about … [Read more...]
Day 2 Keynotes Joe Flower -Health Futurist
LIVE BLOG Healthcare is going through transformation that may be better and cheaper healthcare Healthcare is at a cusp healthcare needs to ble closer to the customer it needs to be with you We are used to a monoculture of healthcare not any more reform is a catalyst not the cause We have the data for the first time n healthcare need to think about chronic disease that accounts for upmto 75 percent of the cost and obesity is one of the key areas he shows an interactive map of obesity in … [Read more...]
Health 2.0 Curtain Raiser
Who is health 2.0? Blue button initiative To child with cancer who can have the tumor analyzed rapidly People monitoring fitness and food Elderly people monitoring health status and communic this info to their care team there is no segment that it does not touch Why is there so much change now? Technology is enabling change Stories of activism can move faster Broader health consumer movement Patients have higher expectations of healthcare Year in Review Health 2.0 What has … [Read more...]
Patient 2.0 The Winner is Jerry The Bear
All of the innovators have been scored by the panel and the winner is the Jerry the Bear that teaches children about diabetes The panel believes the bear has uses beyond diabetes into other health related areas … [Read more...]
Healthcare Patient 2.0 via Kinergy Health
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The final innovator is Kinergy Health The speaker had a parent with Alzheimer's and tells the story of being the carer and thought there needs be a better way to navigate the system The system has the electronic medical health records integrated and the family can see all the data such as s X rays and you can keep medication list in the system as well as related emails. There are also resources within the system that users can access They sell to … [Read more...]
Patient 2.0 – Eyemaginations
Jeffrey Peres discusses suite of 3d animated visuals that let's clinicians help patients see what is happening via trivia slides narratives and social sharing The tool is primarily for private practices and thenpatient can search for educational information on the tool. The videos are in English and Spanish and it can be shared with family friends which is great viral branding for the practice. All the animated library is info that is selected by the doctor or nurse and sent to them and … [Read more...]
Patient 2.0 – My Better Fit
Julia Winn founder of My Better Fit Julia shows an app where women can create a profile of birth control methods And compare it with others this is done via data mining nearly 100000 comments from health discussion forum To use it: The users make a profile and list prev conditions such as pre eclampsia, acne and depression Integrate with medical facts The app is the foundation for women to take info to doctor it is not medical recommendation they simply predict what is going to work … [Read more...]
Patient 2.0 – BodyMedia
Gary Rurup from BodyMedia discusses weight loss applications The BodyMedia app has four body sensors and data is downloadable Shows calorie burn the type of data from arm band collects calories consumed and burned and also activity ie exercise The data is collected and charts and graphs are available There is also regular encouragement from the app to help you stay on track The app has been in use for nearly 11 years The app is an all body sensor pulling data off your body The … [Read more...]
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