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Medical Council of NSW – Social Media Strategy

May 28, 2020

medical council Nsw

Digital Democracy was commissioned and delivered a Social Media Capability Assessment report and a comprehensive Social Media Strategy to the Medical Council of NSW. The Medical Council of NSW protect the public by managing complaints about medical practitioners in NSW. They are one of 15 NSW Councils that focus on individual health professions. The work included comprehensive stakeholder interviews and an audit of current activities. An internal and external landscape review was also … [Read more...]

Filed Under: Digital marketing, Health 2.0, health and wellness, Healthcare digital marketing agency, healthcare social media, Projects

Healthcare Social Media Trends

October 17, 2019

social media

Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]

Filed Under: Digital marketing, Digital PR, health and wellness, healthcare marketing, healthcare social media, medical marketing, Review Sites, Social Media Tagged With: facebook and healthcare, health digital marketing, health social media agency, healthcare social media, hospital digital marketing, medical pr, social media for hospitals

The Gut Health Dietitian – Digital Strategy

June 15, 2019

The Gut Health Dietitian came to Digital Democracy for their 2019 launch. Digital Democracy delivered a comprehensive digital marketing strategy to The Gut Health Dietitian. The strategy included recommendations on website design, social media channels, SEO, content creation, inbound marketing elements and measurement. The strategy was being executed in house and the document contained best practice training guides. Health and wellness is a passion for the digital agency  … [Read more...]

Filed Under: Digital marketing, Digital PR, Featured, General, Health 2.0, health and wellness, Projects, social media management, Social Media Strategy

4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women

April 27, 2019

women's healthcare

Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]

Filed Under: Digital marketing, Digital PR, General, health and wellness, healthcare marketing, medical marketing Tagged With: content marketing, digital health, healthcare communication, healthcare digital marketing, healthcare pr, medical marketing, women's health

How health professionals can regain trust on social media

February 16, 2019

Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Health 2.0, health and wellness, healthcare marketing Tagged With: health digital marketing agency, health pr, health public relations, healthcare, healthcare content, healthcare marketing, medical pr, social media and health

TGA Advertising Code – Are Australian Marketers ready for the changes?

November 13, 2018

This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]

Filed Under: Health 2.0, health and wellness, healthcare marketing, Social Media, social media management Tagged With: ad code, advertising, advertising code australia, Digital marketing, healthcare, medical, medical devices, regulation, TGA, TGA advertising code

Healthcare Digital Marketing Strategy – Unichi

April 9, 2018

unichi social media

Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a  healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]

Filed Under: Digital PR, Health 2.0, health and wellness, Projects Tagged With: health digital marketing, healthcare social media, Social Media, wellness and health marketing, wellness marketing, wellness marketing agency sydney, wellness pr

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