Digital Democracy was commissioned and delivered a Social Media Capability Assessment report and a comprehensive Social Media Strategy to the Medical Council of NSW. The Medical Council of NSW protect the public by managing complaints about medical practitioners in NSW. They are one of 15 NSW Councils that focus on individual health professions. The work included comprehensive stakeholder interviews and an audit of current activities. An internal and external landscape review was also … [Read more...]
Healthcare Social Media Trends
Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
The Gut Health Dietitian – Digital Strategy
The Gut Health Dietitian came to Digital Democracy for their 2019 launch. Digital Democracy delivered a comprehensive digital marketing strategy to The Gut Health Dietitian. The strategy included recommendations on website design, social media channels, SEO, content creation, inbound marketing elements and measurement. The strategy was being executed in house and the document contained best practice training guides. Health and wellness is a passion for the digital agency … [Read more...]
4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women
Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
How health professionals can regain trust on social media
Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
TGA Advertising Code – Are Australian Marketers ready for the changes?
This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
Healthcare Digital Marketing Strategy – Unichi
Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]