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Health 2.0 Curtain Raiser

October 8, 2012

Who is health 2.0?

Blue button initiative
To child with cancer who can have the tumor analyzed rapidly
People monitoring fitness and food
Elderly people monitoring health status and communic this info to their care team

there is no segment that it does not touch

Why is there so much change now?

Technology is enabling change
Stories of activism can move faster
Broader health consumer movement
Patients have higher expectations of healthcare

Year in Review Health 2.0 What has shaped the last year

Affordable care act supreme court US it will change the way healthcAre is delivered
Commitment from Fed Govt re electronic health records Ie sharing data
some of the largest categories are patient communities self mgt tools and wellness tuxes include the trackers
Funding was at all time high in 2011 with majority going to consumer facing category
130 deals so far this year
The range of funding is very diverse from small to extremely large deals with crowd funding movement seeing this increase
Need to recognize healthcare happens everywhere not just in medical settings
Trend towards sensors and monitoring not just care but for fitness and health
Hospital and provider orbs are one partnering with tech companies due to needing to improve health outcomes and improve the patient experience
An example is Triage connect iPhone app and clinics now connected with Banner Health
Another area is innovations in patient data in hospitals
Convergence info technology and genomics for example breast cancer can now be divided into four different genetic variants, concept of having a mini me clone
Combination of great deal of user data with genome data sources is very powerful and extends the genomic revolution

Filed Under: General Tagged With: Digital marketing, Social Media Strategy

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