This week I attended the Frocomm Social Media conference in Sydney – these were some of the key learnings:
- Decentralising your social media content can be empowering and productive for employees. We had a great case study from the Ray White Group discussing the grassroots approach and how it worked for her team
- Governance Is Critical – Lifeline discussed their new online crisis support service and the governance implications
- Specialist Skills – DEC PR discussed the Australian Pedigree Adoption Drive and the fact five separate agencies worked on it to make it a success (Digital Democracy was one of these)
- Advocacy creates Change – Nice case study here from change.org (online petition company) regarding the recent #vilekyle incident
- Trad Media relying on Social – Some good stats here from NineMSN such as 26 percent traffic to ninemsn news is now from social sources and growing
- Understand User Online Behaviour not just the Tools – The Works presented some statistics from their Australian Twitter study with some of the 2011 findings – people in Canberra were the most aggressive, anxious or sad, particularly when compared to the upbeat West Australians.
These are just a few of the learnings from the conference for further details you can view #fro2012 where a range of delegates were tweeting each presentation.