A nice summary from Forrester recently about the seven things organisations must do because of social media. I particularly like the fact they don't just focus on the pr or marketing department but other areas such as customer service. Read the Forrester List here and then check off which ones your organisation is currently achieving. … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
End of the Year but start of a blog
As the year draws to a close I thought it was time to start my own blog. After contributing to many blogs since 2006 including FreshChat, Digital Ministry, The Digital Edge and Slice Media and leaving them behind when I moved jobs I decided the mature thing to do was simply start my own. Digital Democracy reflects the current environment in which consumers have their say and in which brands and companies are all judged daily. I hope you will also have your say on the blog in coming weeks. … [Read more...]