It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled Do Friends Influence Purchases in a Social … [Read more...]
UK Digital Network Launched
In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department. This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Digital Democracy born
In the middle of April this year in the middle of a recession I resigned my current role and started my own social media consultancy called Digital Democracy. Why? because with 20 years of media experience gathered in pr agencies, advertising agencies, media houses and market research agencies I believe I can support both agencies and companies that need assistance navigating the social media landscape. … [Read more...]
End of the Year but start of a blog
As the year draws to a close I thought it was time to start my own blog. After contributing to many blogs since 2006 including FreshChat, Digital Ministry, The Digital Edge and Slice Media and leaving them behind when I moved jobs I decided the mature thing to do was simply start my own. Digital Democracy reflects the current environment in which consumers have their say and in which brands and companies are all judged daily. I hope you will also have your say on the blog in coming weeks. … [Read more...]
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