Digital Democracy

Snapshots 2011: Internet Use in Trip Planning and Booking

This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up 11% since 2007. Findings 84% of all tourism businesses that take bookings have an online presence: 71% on their own website 74% on … [Read more...]

Social Media Measurement – Global Standards on the Horizon

I read with interest that The International Association for Measurement and Evaluation of Communication (AMEC) is joining forces with the Institute for Public Relations (IPR) and the Council of PR Firms to form a Coalition to develop global standards in social media measurement – one of the four key commitments of the Lisbon Summit Measurement Agenda 2020 initiative. When working many years ago for the global media content analysis company CARMA,   AMEC set some standards for the media content … [Read more...]

Feed the Newsfeed says ComScore

Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page -  21% of time was spent on profiles, -17% on Photos, -10% on applications, and 25% on the rest of the site The report states that "Most engagement with branded content happens on the news feed, not Pages, yet the average … [Read more...]

Marketing Now – Forrester List of Key Articles

Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]

Bring your Event to Life – Social Media for Beginners

Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]

Reflecting on Social Media – What has changed for you?

Yesterday I attended the Digital PR & Corporate Communication Day at the Sydney Blogger Festival. The line up had some great speakers such as Kristen Boschma from Telstra, Mathew Gain from Edelman and Scott Rhodie from Fleishman-Hillard. What struck me about the day was how the industry is maturing rather than a focus on buzzwords it was all about good solid strategies and engaging content and it made me reflect on how things have changed. The Four Year Journey In  06/07 colleagues Scott … [Read more...]

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