Digital Content Strategy In November 2019 we undertook a digital content strategy for The Ethics Centre. The Ethics Centre is a not-for-profit organisation delivering innovative programs & experiences, designed to bring ethics to the centre of your life. The project included comprehensive stakeholder interviews, channel and content audit, and process, people and technology recommendations. The project will conclude in 2020. … [Read more...]
GI Cancer Institute
Digital Communication Consulting Project In 2019, Digital Democracy consulted to the GI Cancer Institute. We undertook a comprehensive audit of the internal and external landscape. In addition, we assessed their communication and digital marketing requirements. We also undertook a skills assessment of staff, developed a business case for the Board regarding the right roles for the organisation. Digital Democracy did a great job. Jenni delivered a thorough Business Case for support in a … [Read more...]
Healthcare Social Media Trends
Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Laundry Lane – Digital Strategy 2019
In 2019 Digital Democracy worked with the partners of Laundry Lane video production. The main objective was to deliver a comprehensive digital marketing strategy. The strategy made recommendations on website functionality, inbound marketing, content strategy, SEO and other key elements. The strategy was delivered in-house and the document also contained detailed training guides for each social media channel. The guide included best practice Facebook and Instagram advertising. … [Read more...]
The Gut Health Dietitian – Digital Strategy
The Gut Health Dietitian came to Digital Democracy for their 2019 launch. Digital Democracy delivered a comprehensive digital marketing strategy to The Gut Health Dietitian. The strategy included recommendations on website design, social media channels, SEO, content creation, inbound marketing elements and measurement. The strategy was being executed in house and the document contained best practice training guides. Health and wellness is a passion for the digital agency … [Read more...]
4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women
Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
How health professionals can regain trust on social media
Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
Medical PR – Doctors and Social Media
This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]
Psychological Assessments Australia
In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. Jenni really knows her stuff. She delivered a detailed digital marketing strategy for my company on time and on budget. Her analyses were … [Read more...]
Social Media Agency for Pharmaceuticals
Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
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