I read with interest that The International Association for Measurement and Evaluation of Communication (AMEC) is joining forces with the Institute for Public Relations (IPR) and the Council of PR Firms to form a Coalition to develop global standards in social media measurement – one of the four key commitments of the Lisbon Summit Measurement Agenda 2020 initiative. When working many years ago for the global media content analysis company CARMA, AMEC set some standards for the media content … [Read more...]
The danger of Infographics
Who hasn't been seduced by an infographic? Wikipedia explains an Infographic as : a graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly. Today however I read an excellent article from PsychCentral discussing a recent US infographic called “The Depressing Statistics about Anti-Depressants.” The author firstly discovers it was produced by ADrugRecall.com a lawyer referral website that specialises in connecting … [Read more...]
Social Media – State of Play
A fortnight ago I taught a Social Media course in conjunction with Net101. Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business. These are some of my observations from both … [Read more...]
Health focused video games deserve serious attention
As a parent the topic of video games can be problematic! let's face it all those hours in front of the box it can be a source of tension. Well this week The Journal of the American Medical Association (JAMA) recently published a paper that argued health-focused video games, including those for mobile platforms, now deserve “serious attention.” Dr. Leighton Read of Alloy Ventures and Seriosity, Inc. and Dr. Stephen M. Shortell from the School of Public Health at UC Berkeley chronicled the … [Read more...]
Tweeting before birth
Has twitter reached maturity? This week it may seem that way with unborn babies now able to tweet. A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter… https://www.viralblog.com/widgets-apps/unborn-baby-kicks-its-first-tweet-on-twitter/ … [Read more...]
- « Previous Page
- 1
- …
- 3
- 4
- 5