You know the drill up at 11pm on Twitter, a quick jump over to LinkedIn and don’t forget to add some videos to your YouTube platform. Sound familiar?
After consulting to a variety of organisations on social media strategy one of my first questions is resourcing. While many believe social media to be inexpensive it is important to highlight that it needs to managed and that does take time.
On that note I came across a great articled by IMedia Connection called How to avoid Social Media Burnout while the recommendations are not earth-shattering they are a useful reminder. The following is a summary of tips:
1. Have a social media strategy – if you don’t know what you are trying to achieve it is going to be difficult to get there in a time efficient way
2. Share your strategy internally across a range of business units- get group buy-in, share the load and reap the rewards
3. Avoid bandwagon jumping – don’t just jump into the latest technology unless you know it is right for the business. How do you know? check out your social media strategy (point 1!).
4. Keep an eye on consolidation – be sure to watch the social media marketplace regularly. Which tools are consolidating is this useful for your organisation? how can you take advantage of this?