As I am currently teaching Social Media and doing research with the UTS I am always keen to see what other academic institutions are publishing in this area.
Recently WaveMetrix produced a report looking at Millenials and Facebook online engagement produced by a range of academics.
They found that questions that include the following elements can help increase online community engagement:
1. Appeal to fans’ expertise – crowdsourcing ideas and information
2 Make it inspirational – asking desire focused questions
3. Ask about personal preferences – asking how your product fits into their daily life
Download the full report – Wave Social Media that has a variety of useful case studies
About the Data: The data point on Millennials and Facebook brand engagement comes from a survey of 414 individuals aged 18-29, conducted by Dr. Tina McCorkindale of Appalachian State University, Dr. MArcia DiStaso from Pennsylvania State University and Dr. Hilary Fussell-Sisco of Quinnipiac University.