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Healthcare Big Data -Jim Jirjis – Vanderbilt Uni Medical

October 8, 2012

LIVE BLOG SAN FRAN USA

Jirgis is a physician and discusses the use of Google as a research tool for diagnosis
discussion of hypertension and fact many don’t have follow up sessions because doctors are booked up for months and this presents a problem
They implemented a Care coordinator program that impacted positively
Need prevent strokes by better care re hypertension blood pressure
The idea is that the patient measures their medical signs at home and the data is transferred to the medical systems and then there are multiple communication with patient by phone web etc by care coordinator
most patients are older and less tech friendly but even that segment can use the tech equipment
monitoring areas such as blood pressure, exercise and activity level etc

Filed Under: Health 2.0, healthcare marketing Tagged With: big data, Digital marketing, healthcare, medical, Social Media Strategy

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