LIVE BLOG HEALTH 2.0 SAN FRAN USA
Produced study about the path that health consumers make and how they make their dscisons
4000 well defined paths such as symptoms conditions treatments etc
Discussion of symptom searching from Google to Mayo and the next logical pathway
Treatments are then the next logical area – hospital marketers are now focusing on organic search to take them to the hospital or service provider.
Other findings from the study:
Brands matter more at the end of the search re treatment
Digital video is exploding and it converts ie take action has abiilty from marketing perspective
Digital consumers consumer search mobile and video
The more informed patient more likely to convert