Recent Findings from the Oneupweb study on eyetracking on social networks shows the dominance of sponsored ads:
- 65% of participants engaged with sponsored ads within social networks within the first 10 seconds of their search
- Scan paths do not follow the order of the search. Sponsored ads were looked at before the third or fourth organic results
- There is not a significant difference in fixation duration between Facebook and YouTube
Image below shows eye-track of Facebook indicating the dominance of top results and right hand sponsored ad.
You can download the full report EyeTracking and Social Network report free of charge.
