I came across a great presentation this morning -on my rss feed for the wonderful AppGap – it is certainly worth a read. What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm – a position I put forward in a recent blog post entitled Social Media Why Its Not All About You
If your social media agency can’t talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the dollars you spend on Social Media will be reduced.