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Digital Health Report – How Aussies are adopting e-health

March 29, 2016

This month the NBN delivered the Digital Health at Home report.

The key findings included:

  • Aussies are managing health at home: Half of respondents who use telehealth (50 per cent) access it for convenience, one third (34 per cent) use it to better manage personal or family health, and one in five (21per cent) use it when they can’t get in to see a doctor;
  • Parents are saving time and money online; Around one third (37 per cent) of pregnant women and new parent respondents harness telehealth to save time and avoid costs of GP and hospital visits (28 per cent);
  • Information is key to a happier and healthier future; with better awareness of telehealth services, more than half (62 per cent) of respondents would feel more equipped to make health decisions, feel safer knowing they can monitor health from home (57 per cent), and be more efficient and productive (49 per cent).
  • Telehealth bridging the health divide; one in three (30 per cent) regionally located respondents use telehealth and one in five of all Aussies (20 per cent) do so to access health services not available in their location.

So how are people using Telehealth now?  To read more download your own copy of The Digital Health at Home report.

Screen Shot 2016-03-29 at 1.14.27 pm

Filed Under: Digital marketing, Health 2.0, healthcare marketing, medical marketing Tagged With: digital health, ehealth, medical marketing, telehealth

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